📱 Social Media

Your social media, handled.

Set it up. Advise on it. Or run the whole thing for you — content, video, posting, replies and reporting included. Gloath manages social media presences for businesses across New Zealand and Australia, on every platform that matters. You get your evenings back; your feed keeps working.

12+ Platforms Covered
AI Content Engine
NZ Based Team

Whether you need a hand or a whole team — we scale to fit.

Some businesses just need their accounts set up properly. Some need a strategy and someone to train the team. Others want to hand the entire thing over and never think about it again. All three are on the table.

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Setup & Launch

We create and optimise your profiles across the platforms that suit your business — proper bios, branded visuals, linked business tools, verified where possible. Includes a starter content bank so you launch with a full feed, not an empty one.

Get set up →
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Strategy & Consulting

A clear plan: who you're talking to, which platforms are worth your time, what to post, how often, and what "working" actually looks like. Delivered as a practical playbook your team can run — with training so they can.

Book a session →
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Full Management

Done-for-you. We plan the calendar, create the content, shoot and edit the video, schedule and post, answer the comments and DMs, and report on what it's returning. You approve; we run it.

Hand it over →

Every platform your customers are on.

We cover all the major networks — but we won't put you on all of them. Part of our job is telling you which two or three actually deserve your budget, and which ones would just be noise for your kind of business.

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Facebook

Pages, Groups, Marketplace, events and Meta ads — still where most NZ customers are.

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Instagram

Feed, Reels, Stories, Highlights and shopping tags — visual-first brand building.

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TikTok

Short-form video, trends, and TikTok Shop — the fastest route to new audiences.

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LinkedIn

Company pages, founder profiles, thought leadership and B2B lead generation.

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YouTube

Channel setup, long-form, Shorts, thumbnails, chapters and search optimisation.

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X (Twitter)

Real-time commentary, industry presence, and fast customer response.

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Pinterest

Long-life visual search traffic — gold for retail, homeware, food and weddings.

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Threads

Conversational brand presence, cross-posted intelligently from Instagram.

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Snapchat

Younger audiences, geofilters and Spotlight for location-based businesses.

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Reddit

Community participation done properly — including r/newzealand and niche subs.

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WhatsApp Business

Catalogues, broadcast lists and automated replies — often via an AI agent.

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Google Business Profile

Posts, photos, Q&A and review responses — the one that drives local walk-ins.

Everything between the strategy and the post going live.

Social media isn't one job — it's about eight of them. Here's what we take off your plate.

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Content Calendars & Planning

A month of posts planned in advance, mapped to your promotions, seasons, and the NZ calendar. No more scrambling for something to post on a Tuesday morning.

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Content Creation

Graphics, carousels, captions, quote cards, product shots and branded templates — all on-brand, all sized correctly for each platform. Copywriting included, in your voice.

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Short-Form Video & Reels

The format that actually gets reach. Reels, TikToks and YouTube Shorts — scripted, edited, captioned and hooked properly. We also produce fully AI-generated video when you need volume.

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Community Management

Comments answered, DMs replied to, reviews responded to, spam removed. We can staff this with humans, with an AI agent, or a blend of both for 24/7 cover.

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Paid Social Advertising

Meta, TikTok, LinkedIn, YouTube and Pinterest ads — audience building, creative testing, budget management, and honest reporting on what each lead actually cost you.

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Influencer & UGC

Finding the right local creators, negotiating the deal, briefing them properly, and turning the resulting user-generated content into ads that keep performing.

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Analytics & Reporting

A plain-English monthly report: what grew, what flopped, what we're changing next month. Tied to real business outcomes — enquiries and sales, not just likes.

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Social & Local SEO

Profiles, hashtags, captions and Google Business Profile optimised so you're found in social search and local search — increasingly where customers start, not Google alone.

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Brand Safety & Crisis Cover

Escalation rules, tone guidelines, and a plan for when something goes wrong at 9pm on a Sunday. Access and account security handled properly, so you always own your accounts.

Most social media agencies are outsourcing their AI. We built ours.

01

More Content, Same Budget

We've been building AI systems since 2013. Our own generation pipelines mean you get significantly more content — including video — for what an agency would charge for a handful of posts.

02

Video Is In-House

We're an AI video production company already. You don't pay a separate studio, wait on a shoot day, or settle for stock footage when a campaign needs motion.

03

A Human Always Signs Off

AI does the volume; our team does the judgement. Nothing publishes to your accounts without a person checking it's on-brand, accurate, and appropriate.

04

You Own Everything

Your accounts, your logins, your content, your ad account, your audience data. If we ever part ways, you keep the lot — no hostage-taking, no rebuild required.

From first call to first post — usually inside two weeks.

01

Free Social Audit

We review your current accounts, your competitors, and your market — then tell you honestly what's working, what isn't, and where the quickest wins are. No charge, no obligation.

02

Strategy & Brand Voice

We agree the platforms, posting rhythm, content pillars, and tone of voice. You get a written playbook, so everyone knows what "on-brand" means before anything is made.

03

Create & Approve

We produce the first month of content — graphics, captions, video — and put it in front of you in a simple approval calendar. Change anything you like before it goes live.

04

Publish, Engage, Report

We schedule and post, handle the comments and messages, and send you a monthly report with what we're changing next. It runs quietly in the background from here.

Pick the level of help you actually need.

Every business is different, so every quote is too. These are the three shapes most engagements take — the first conversation is always free.

Setup & Strategy
POA / one-off

Get your presence built properly and a plan your team can run in-house.

Free social audit
Account setup & profile optimisation
Brand voice & content pillars
Starter content bank
Scheduling tools & analytics set up
Team training session
Get Started
Full Service
Custom

Multi-platform, high-volume, paid media included — for brands treating social as a primary channel.

Everything in Managed
All platforms covered
Paid social advertising
Influencer & UGC campaigns
AI-generated video production
24/7 AI-assisted inbox cover
Dedicated account lead
Contact Us

All pricing is proposal-based and specific to your platforms, volume, and goals. The first call — and the audit — are always free.

Social media that suits the business, not the trend.

A café and a law firm should not be posting the same way. We adapt the platforms, tone, and content format to your sector and your customers — across New Zealand and Australia.

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Hospitality & Food

Specials, food video, bookings, reviews

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Trades & Construction

Before-and-afters, job reels, local leads

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Retail & E-Commerce

Product drops, shopping tags, UGC ads

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Health & Wellness

Education content, trust building, bookings

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Professional Services

LinkedIn authority, founder-led content

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Real Estate

Listing reels, walkthroughs, agent branding

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Tourism & Events

Destination video, seasonal campaigns

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Startups & SaaS

Build-in-public, launches, founder voice

Common questions.

Yes — that's our most popular service. We handle strategy, content creation, video, scheduling, posting, community management, and monthly reporting across every platform you're active on. You approve the plan; we run it from there.
All the major ones: Facebook, Instagram, TikTok, LinkedIn, YouTube (including Shorts), X (Twitter), Pinterest, Threads, Snapchat, Reddit, WhatsApp Business, and Google Business Profile. That said, we'll usually recommend focusing on two or three rather than spreading you thin across all twelve.
Yes. Graphics, captions, carousels, photography direction, and short-form video — Reels, TikToks, YouTube Shorts. Because we're an AI video company as well, we can also produce fully AI-generated video and imagery, which means far more content per dollar than a traditional agency can offer.
Completely fine — plenty of clients start there. We'll build and optimise your profiles, write the strategy and brand guide, set up your scheduling and analytics tools, and train your team to run it. If you decide later you'd rather hand it over, we're here.
It depends on how many platforms, how often you post, and how much video is involved. Setup and consulting are one-off engagements; full management is a monthly retainer. We quote after a free audit and discovery call, so you're paying for what you actually need rather than a padded package.
Yes — Meta (Facebook and Instagram), TikTok, LinkedIn, YouTube and Pinterest. That covers creative production, audience targeting, budget management, A/B testing, and transparent reporting on cost per lead. Ad spend is separate from our management fee, and it stays in your own ad account.
Absolutely. Sole traders, tradies, cafés, clinics and retailers make up a big part of what we do. Small businesses often see the fastest results from social, and our AI-assisted production means a modest budget goes considerably further with us than elsewhere.
Yes, and we're upfront about it — we've been building AI since 2013. AI handles volume: drafts, variations, resizing, subtitles, image and video generation. Our team handles strategy, brand voice, and approval. Nothing goes live on your accounts without a human signing off on it.
You do — always. Your accounts stay in your name, your ad account stays yours, and you keep every asset we create. We work through delegated access, never by taking over your logins. If we part ways, you walk off with everything.
We're NZ-based and work with clients across New Zealand — Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin and everywhere between — as well as Australian businesses in Sydney, Melbourne, Brisbane and Perth. Social media work is remote by nature, so location has never been a barrier.

Let's get your social sorted.

Free audit of your current accounts, free discovery call, no obligation. Tell us where you're at and we'll tell you what we'd do.

We respond within 1 business day. No spam, no obligation, no lock-in contracts.